Are you desperately searching for how to create a landing page on Shopify but feeling overwhelmed and unsure where to start? Take a deep breath, and let me assure you that you’re in the right place.
Imagine a page that not only showcases your brand’s uniqueness but also converts like crazy. It’s possible, and I’m going to show you exactly how to do it. This blog is your ultimate guide on how to create a landing page on Shopify. From selecting a template that matches your brand’s style to optimize the page for mobile devices, I got you covered.
Get ready to take notes and let’s create a landing page that will skyrocket your business success.
Also read: 16 SCALABLE BUSINESS IDEAS YOU CAN START TODAY [UPDATED 2023]
Step #1: Preparing to Create a Landing Page on Shopify
Are you ready to create a landing page on Shopify that really converts? Well, before you start designing your page, it’s important to prepare properly. In this section, I will cover the key steps you need to take to prepare for creating a landing page on Shopify. So, let’s dive in and get started with step #1.
Setting up a Shopify account
First things first, you’ll need to set up a Shopify account. Shopify offers different plans depending on the size of your business, so choose the plan that best suits your needs. Once you have an account, you’ll be able to access Shopify’s powerful tools and resources to help you create your landing page.
Choosing a landing page template
Shopify has a wide variety of landing page templates to choose from. Each template is designed to help you create a stunning, conversion-focused page that reflects your brand’s style and goals. You can browse templates by category or search by keyword to find the perfect fit.
Defining the landing page goal and target audience
Before diving into designing your landing page, it’s important to define your page’s goal and target audience. Knowing your goal will help you structure your page’s content and call-to-actions. Creating a landing page that resonates with your target audience and motivates them to take action becomes easier when you have a better understanding of their needs and preferences.
Gathering assets and content
Now it’s time to gather the assets and content you’ll need to create your landing page. This includes images, videos, copy, and any other materials that will make your page shine. Be sure to choose high-quality assets that are relevant to your brand and your target audience.
Step #2: Designing a Landing Page on Shopify
Designing a landing page is one of the most important steps in the process, as it can make the difference between a visitor bouncing off your page or converting into a customer. So, get ready to roll up your sleeves and unleash your creativity as we dive into customizing your landing page. Let’s go!
Customizing the template
Now that you’ve chosen a template, it’s time to customize it to match your brand and your goals. Shopify makes it easy to customize your landing page using a drag-and-drop interface. You can adjust colors, fonts, and layouts to create a page that really stands out.
Adding images, videos, and other media
Visuals are key to making your landing page engaging and memorable. Be sure to choose high-quality images and videos that support your messaging and showcase your products or services. You can also add other media, like infographics or animations, to make your page even more engaging.
Writing compelling copy and headlines
The copy and headlines on your landing page are crucial to convincing visitors to take action. Make sure your messaging is clear and focused on the benefits of your products or services. Use persuasive language and highlight key selling points to capture visitors’ attention and keep them engaged.
Creating clear call-to-action buttons
Your call-to-action (CTA) buttons are the key to driving conversions on your landing page. Be sure to make them prominent and easy to find. Encourage your visitors to take action by using clear and action-oriented language such as “Buy Now” or “Sign Up Today.”
Optimizing for mobile devices
With more and more people using their mobile devices to browse the web, your landing page must be optimized for mobile. Shopify’s templates are all designed to be mobile-friendly, but be sure to test your page on different devices to ensure it looks great and functions well on all screens.
Step #3: Setting up the Landing Page on Shopify
Creating a landing page is just the beginning – setting it up properly is what makes the difference between a page that’s just sitting there and one that’s driving conversions for your business. Whether you’re launching a new product, promoting a sale, or collecting leads, setting up your landing page correctly is crucial to your success. Let’s set up your landing page!
Creating a new page on Shopify
The first step to setting up your landing page is to create a new page on your Shopify store. You can do this by navigating to the “Pages” section of your Shopify dashboard and clicking the “Add page” button. From there, you can choose the template you want to use and start customizing it with your own content.
Connecting the page to the domain
Once you’ve created your landing page, it’s important to connect it to your domain so that visitors can easily find it. You can do this by setting up a subdomain or a subdirectory, depending on your needs. Be sure to choose a name that’s easy to remember and reflects the purpose of your landing page.
Setting up SEO metadata
To ensure that your landing page ranks well in search engine results, it’s important to set up SEO metadata. Metadata consists of page titles, descriptions, and keywords. Be sure to choose a title that’s clear and descriptive, and a description that highlights the benefits of your products or services.
Integrating with marketing tools
Finally, it’s important to integrate your landing page with your marketing tools to track performance and optimize for conversions. Shopify integrates with a range of marketing tools, including email marketing platforms, social media advertising tools, and analytics tools. Be sure to choose the tools that best fit your needs and goals.
Step #4: Testing and Measuring the Landing Page Performance
The final step in creating an effective landing page on Shopify is here. Testing and measuring its performance. This step is crucial to ensure that your landing page is meeting its goals and converting visitors into customers. Let’s get into the details.
A/B testing to optimize conversions
A/B testing is a powerful tool to optimize conversions. By testing two different versions of your landing page and comparing their performance, you can identify which elements work best for your target audience. You can carry out tests, such as experimenting with different headlines, calls-to-action, and images, to find out what works best for your landing page.
Tracking page views and engagement
Tracking page views and engagement is another important step. Use Shopify’s analytics or a third-party tool to monitor key metrics like bounce rate, time on page, and conversion rate. This will help you understand how visitors are interacting with your landing page and identify areas for improvement.
Analyzing results and making improvements
Analyzing the results and making improvements is the key to optimizing your landing page’s performance. Look at which elements performed well and which didn’t, and use this information to make necessary changes to your landing page. Keep testing, measuring, and making improvements until you see the desired results.
Also read: How to create a landing page on Squarespace?
FAQs on How to create a landing page on Shopify?
Can you make landing pages on Shopify?
Yes, you can create landing pages on Shopify. A great option is to head to the Shopify app store and choose a page builder that suits your business needs. With these intuitive drag-and-drop programs, designing new pages and integrating them with your store becomes effortless.
Many of these builders also integrate with popular services like automated email systems, conversion rate optimization tools, and analytics accounts. By selecting a page builder that offers these integrations, you can streamline your workflow and optimize your landing page’s performance, resulting in higher conversions and better business success.
What is the best Shopify landing page builder?
There are many Shopify landing page builders available, each with its own set of features and pricing. However, some of the best landing page builders for Shopify include Shogun, PageFly, and GemPages.
Is Shopify landing page free?
Shopify landing pages are not free, but the cost varies depending on the plan you choose and the builder you use. Some builders offer a free trial period or a limited free version with basic features, while others require a monthly subscription fee.
How much does it cost to build a landing page on Shopify?
The cost to build a landing page on Shopify can range from a few dollars to several hundred dollars per month, depending on the builder and the features you require. However, with Shopify’s platform and builder, you can easily create a landing page that matches your brand’s style and goals without breaking the bank.
Also read: How much does a landing page cost?
Wrapping up ‘how to create a landing page’
Great! You made it to the end of this guide “how to create a landing page on Shopify?”
Creating a landing page on Shopify can be a game-changer for your online business. With its user-friendly platform and customizable templates, creating a page that resonates with your target audience has never been easier.
By following the step-by-step guide I have provided, you can create a landing page that not only looks great but also converts visitors into customers. Don’t let your e-commerce store struggle with low conversions any longer.
Take action today, and watch your business thrive with a Shopify landing page!
